White City

Key developments

• White City Living (St James): Extensive water features and landscaped gardens with residents’ amenities including concierge, gym, pool and lounges; on-site convenience shops and cafés.
• Television Centre (BBC restoration): A uniquely London project that reimagines the iconic BBC buildings, blending residences with dining and working studio space.

Westfield — the daily anchor

• Around 500 stores spanning luxury to casual brands in one place
• John Lewis department store, a multiplex cinema, restaurant quarter/food court and large supermarkets for true day-to-day convenience
• A Japanese grocery & food hall, making it easy to source familiar ingredients and flavours
• A bus station integrated with the mall and stations just minutes away, keeping journeys smooth—even in the rain

Transport

• Central line (White City): Direct to Oxford Circus and the West End
• Hammersmith & City / Circle (Wood Lane): Easy access across the West End and the City
• A wide choice of major bus routes, enabling flexible Tube-plus-bus journeys

Lifestyle & Culture

Everyday shopping, weekend dining and the cinema are all walkable. International cafés, restaurants and co-working spaces are dotted around, attracting young professionals and researchers and giving the area a distinctly cosmopolitan feel. Streets are well lit and easy to navigate at night. Uniquely, homes, the mall, parks, Tube stations and the bus interchange all sit within a few minutes’ walk.

Investment view

• Clear landmark appeal—“BBC × Westfield”—supports future resale narratives.
• Multiple lines + major retail + newer stock broaden rental demand (young professionals, researchers, students).
• Highly concentrated everyday convenience within walking distance = strong resident satisfaction and support for long-term holds.