London sunset cityscape with Tower Bridge

Why buying a property in London is good option

1

Stable capital gain

Average sold price increased by 82% for the last 15 years

Year Average Price vs. Previous Year
2011 308,000
2012 315,000 +2.27%
2013 333,000 +5.71%
2014 381,000 +14.41%
2015 431,000 +13.12%
2016 490,000 +13.70%
2017 509,000 +3.88%
2018 514,000 +0.98%
2019 503,000 −2.14%
2020 510,000 +1.39%
2021 529,000 +3.73%
2022 551,000 +4.16%
2023 571,000 +3.63%
2024 551,000 −3.50%
2025 561,000 +1.81%

Average sold price in London

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2

Asset ownership in world-class city

London is a leading centre of politics, economics, and culture, with strong fundamentals underpinning property values.

Actual economic growth (2010-2022)

Total economic growth Annual economic growth
London +23.1% 1.75%
Tokyo +19.1% 1.47%

In nominal terms, London has shown growth around 2.5 times that of Tokyo, but even in real terms (inflation-adjusted) it has maintained stronger growth of +1.75% per year. In other words, the London economy has been expanding steadily even after excluding the effects of price increases, demonstrating its strength as an international investment destination.

3

Stable population growth and demand

With a growing population, including immigrants and international students, rental demand remains resilient, keeping vacancy risks relatively low.

Population in London

Year Population
2001 7,172,036
2002 7,200,000
2003 7,270,000
2004 7,330,000
2005 7,390,000
2006 7,456,100
2007 7,512,400
2008 7,580,000
2009 7,753,600
2010 7,820,000
2011 8,173,900
2012 8,240,000
2013 8,416,535
2014 8,546,761
2015 8,650,000
2016 8,798,957
2017 8,850,000
2018 8,900,000
2019 8,950,000
2020 8,980,000
2021 8,799,800
2022 8,900,000
2023 8,900,000

Source: ONS

Net Migration to London from abroad

Year Net Migration Reference
2001–2006 70,000 – 100,000 Moderate increase trend by expanding EU and economic growth
2007–2010 100,000 – 120,000 Continuous stable migration even time of financial crisis
2011–2015 120,000 – 140,000 Students & skilled workers increased
2016–2019 140,000 – 160,000 Increase of migrants before or after Brexit
2020 Decrease by COVID Decreased due to COVID
2021 120,000 Back to increase trend after COVID
2022 140,000 Students & Skilled workers from US & EU increased
2023 154,000 data.london.gov.uk
Record in history

Sources: Greater London Authority (GLA), Recent migration trends in the UK and London, 2024Office for National Statistics (ONS), International and internal migration estimates, annual releasesLondon Datastore: data.london.gov.ukNote: Some 2020–2023 values are based on GLA modelled estimates due to COVID-19 disruption in official data collection.

Between 2001 and 2023, the cumulative net immigration is estimated at over 2 million, exceeding total population growth of around 1.7 million over the same period.The latest figure for 2023 shows just under 150,000 per year — a scale comparable to periods of rapid growth. This trend is driven by international students (particularly from China and India), expatriates, and non-EU migration linked to Brexit, as well as the situations in Hong Kong and Ukraine.

4

Inflation hedge

In the UK, rents tend to rise during periods of inflation, helping to preserve the real value of assets.

5

Currency diversification into sterling assets

Holding assets in sterling as well as yen allows investors to diversify currency risk and achieve broader international portfolio diversification.

With the weakening trend of the yen, values expressed in yen terms have risen by 170% due to exchange rate effects.

Average £ to Yen rate for the past 15 years is approx. 165yen

Average London House price in Japanese YEN (2011-2025)

Year (£) Ave. Price Price in Yen
2011 308,000 128 39,424
2012 315,000 126 39,690
2013 333,000 151 50,283
2014 381,000 174 66,294
2015 431,000 185 79,735
2016 490,000 150 73,500
2017 509,000 145 73,805
2018 514,000 147 75,558
2019 503,000 139 69,917
2020 510,000 138 70,380
2021 529,000 151 79,879
2022 551,000 162 89,262
2023 571,000 175 99,925
2024 551,000 180 99,180
2025 561,000 190 106,590
6

High international liquidity

London properties attract strong demand from overseas investors, offering liquidity and making future resale easier.

7

Relatively high overall returns

Compared with property investment in Japan, London offers competitive overall returns, including capital gains, typically around 4–5%.